CADY Credo Card

While working at CADY, I collaborated with a freelance copywriter to create the "CADY Credo Card." This included guidelines for the culture of the company that consisted of a fully fleshed out 3 Steps of Service, 5 Core Values, and 7 Key Principles.

Core Purpose

We exist to inspire and unleash human potential.

Credo

At CADY, we pledge to cultivate an environment where you will be accepted and celebrated for who you really are.

We invest in the time for connection so, together, we can tell your true story.

We delight in capturing the passions that define your life and spotlight your individuality.

CADY goes beyond a portrait and provides a premier experience for the extraordinary. Because you are extraordinary.

Team Promise

CADY's super power is the team of people dedicated to our mission of providing a premier experience to all who entrust us with their story.

We are dedicated to investing in the tools and resources necessary to fulfill our promise of being an employer of transformation to the benefit of each team member and the company.

CADY cultivates an environment of acceptance and celebration where everyone is valued, quality of life is sacred, personal and professional growth is supported, and out Core Values are strengthened.

3 Steps of Service

A Personal Welcome

Embrace everyone with eye contact, a smile, and a welcoming voice using their name.

A Meaningful Connection

Be present and inquisitive to anticipate customer needs to build lasting, genuine connections.

A Fond Farewell

A sincere goodbye using their name and expressing gratitude for them in hopes to leave a positive, lasting impression.

5 Core Values

1) - Inspire Creativity

Achieving great art and innovation by seeking truth in what we capture and create.

2) - Fanatically Passionate

Expressing pride and love for each other, our craft, and those we serve.

3) - Small Details are Huge

Investing time in every interaction that defines the experience and sets us apart.

4) - Celebrate Each Other

Cheering for the success of those around you at work and in life for the benefit of all.

5) - Be a Hero

Leaving a meaningful impression on customers and team members by going further than expected.

7 Key Principles

1) I maintain integrity through honesty with customers and team members.

2) I take pride in delivering a premier experience to everyone I come in contact with.

3) I welcome the opportunity to both provide and receive feedback with gratitude.

4) I seek every opportunity to elevate the experiences of those around me.

5) I take the time to build relationships through making real connections.

6) I support the people around me and celebrate their success.

7) I honor our core purpose and push myself to live the 3.5.7. every day.